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New public service campaign coming

Californians can expect to see ads from a new public service campaign. The campaign is targeting the problem of underage drinking and driving, and the ads will appear both on television as well as on the Internet.

The result of a joint effort by the Ad Council and the National Highway Traffic Safety Administration, the new public service campaign is being initiated in order to help reduce the number of teens who drink and drive. The message of the ads is that "drunk driving is the ultimate party foul," and the ads depict scenes of teenagers committing other party fouls, such as spilling drinks.

The ad agency that created the ads on a pro bono basis shot all of them using an iPhone. This helps them to appeal directly to younger people. Previous public service campaigns put out by the agencies have been very successful. These include the "Buzzed Driving is Drunk Driving" and the "Friends Don't Let Friends Drive Drunk" campaigns. In part due to these initiatives, there was an increase between 2005 and 2013 from 38 to 47 percent of young men who said they would find a ride or take a cab instead of driving while intoxicated.

When people drive drunk, they risk not only injuring themselves, but also with seriously injuring other people on the road. When a drunk driver causes an auto accident, those who are injured may hold the driver liable for their injuries. By filing a personal injury civil lawsuit against the negligent driver, people may be able to recover damages to compensate them for both their economic and noneconomic losses. A personal injury can often be of assistance in this regard.

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